Wolverine has successfully pushed the boundaries of product innovation for far longer than their competitors, but it didn’t have a platform to tell their tech story. We created a stage to showcase the brand’s core technologies through a super modern presentation. We built these pages from the ground up, shooting the products in studio and developing 3D animations.
Wolverine has a powerful history that needed to be told, and told well. This is a brand that got its name in 1921 from the Wolverine 1000 Mile — an iconic boot said to “give you 1,000 miles of wear.” We crafted a rich brand history page that takes you on a journey through archival imagery, video, photography and animations. Chronicling this journey from past to present allows the brand to prove its 1000 mile reputation time and time again.