Someoddpilot is a branding agency and design studio.
Our pursuit is simply this: to tell your story with
truth and larger than life vision.
Someoddpilot is a branding agency and design studio.
Our founder and
creative director is the
artist & photographer
behind our work.
As a design studio,
we expect to get in
there and get it done ourselves.
We design, we shoot, we edit, we paint,
we draw, we code, we research, we conceptualize,
we strategize, we write.
3 designers, 1 writer
2 coders, 1 stylist,
1 strategist, 1 architect,
2 video editors,
1 manager & 1 flying pig.
We are the guys behind the guy,
as well as the guy himself.
Our work upholds two principles
Truth & Vision
Messages must be honest.
Concepts must be authentic.
Everything must be useful.
It’s going to be epic, man.
like a thousand suns.
intelligent, human, beautiful.
Brand building, development, identity creation, and copywriting for both new and exisiting companies.
Print & Digital Advertising
Print collateral, visual campaigns, digital assets, and advertisements for use both on and off the web.
Web & Mobile
Website and mobile application design and construction from the ground up: planning, information architecture, graphic design, animation, CMS construction and deployment, SEO consultation and deployment.
Photography, Film & Video
From art direction, production, and photography (fashion, portrait, environmental or studio) to writing, producing, directing, and filming video assets (short films, marketing, and music videos) for brands, companies, and artists. Married to this work is our in-house photo re-touching, digital effects, and video editing.
Uniquely branded packaging for retail, music, and the fashion industry. Shoeboxes, vinyl album covers, CD packaging, and everything in between.
Creation, management, and publishing of complex content that engages audiences and aligns messages across web, mobile, social and print.
Business goals are broken down to their essential parts and translated into brand initiatives. We work with you to set expectations and walk you through potential outcomes.
We take the pulse of your company, your position in the marketplace and your category competitors. We interview key stakeholders and truly listen to their perspectives. We look for inspiration in future-leaning companies (in and out of category) with a common target demographic. We create a unique qualitative and quantitative knowledge-base for your company, unpossessed by your brand peers.
We marry consumer insight and brand initiatives to hone in on your target demographic, define creative deliverables and map out our execution plan.
With strategic direction defined, we let loose aesthetic, narrative and technical concepts. We rework, combine and refine the concepts until we’ve crafted a creative direction that fully addresses brand initiatives in an intelligent, explosive vision.
Everything is created in-house or on location. We shoot, style, and produce all photography, we design, we edit, we paint, we draw, we code, we write. We carefully craft and optimize each deliverable, on schedule and on budget.
We measure, test and tweak the content to ensure its quality and its success. A debriefing leaves you with the assets, tools and learnings you’ll need once the project is completed.
Strategist & Copywriter
Annika is our brand strategist, copywriter and producer. Her background in media theory and commercial ethnography brings a unique research-based perspective to Someoddpilot’s creative team, which she oversees as an internal manager. In her role as the information architecture and UX lead, Annika is dedicated to efficient design that trumpets effective content. Annika also produces and styles our photo and video shoots. She deejays as Annika Lewinsky, and would like to invite you to her event on Facebook.
Creative Director & Photographer
Our founder and creative director is our photographer, cinematographer and lead designer. His work has been shown in group and solo shows in LA and Chicago, and is featured on more than four dozen record covers. His 14 years of design and branding experience – for international landmarks that include Pitchfork, Merrell, Caterpillar Footwear, and Budweiser – is backed by a deep understanding of marketing and business strategy. His lifelong entrenchment in the independent music and arts communities has given him unparalleled experience guiding clients to a place of real cultural value. That and he plays drums for a metal band called Beak.
Justin handles client relationships and communications: estimates and proposals, kick-off meetings, status updates, and discovery discusssions. Prior to Someoddpilot, Justin co-founded and ran VEOBA, an online based provider of products and services for the music industry where he forged relationships with several prominent artists, managers, and record labels. He brings this client-focused approach and experience to the Someoddpilot team. In his spare time he enjoys teaching sign language to his deaf dog, and managing bands like this one: ¡Vamos!
Our studio is located in a 125-year-old textile factory in the Wicker Park neighborhood of Chicago. The prior tenants operated a huge party venue out of the loft, complete with crumbling false walls, graffiti, and rent paid in stacks of 5-dollar bills. Given that the neighborhood houses a bunch of music venues, restaurants, and more bars than the Cook County jail, a certain raw, “what-the-hell-is-that” artist’s space was to be expected, but a buzzsawed cat door? Talk about responsive design.
The six of us cleared our schedules, rented construction equipment, and located our “old jeans”. We actually did the work ourselves, and after eight weekends of industrial-grade sanding, painting and knocking things off ladders, we had our dream studio and – adjacent to that space – our full-time Public Works art gallery.
We’re across the street from the Damen blue line, and just feet from an impressive array of taquerías. Come by! We love visitors. And we don’t charge at the door. Yet.
Public Works Gallery
Public Works is Someoddpilot’s contemporary art and design gallery. We seek to exhibit work that greatly informs, and often transcends, the ubiquitous art/design dialectic. We’re deeply interested in the gray space between the low and the high, between street-level commerce and white-walled culture. As such, our artists are a cadre of producers within the pocket of independent preoccupations that so efficiently fuel creative industry. The gallery is located next door to our studio, and is constant inspiration to push the boundaries of our own design practice.