Our work with Patagonia—the world’s foremost advocate of the environment within the apparel world—is driven by mutual interests and values. As a select agency servicing Patagonia’s marketing and digital solutions, we use our expertise to strengthen their unwavering vision and convey their revolutionary ethos. To say that these collaborations have been morally and creatively rewarding is a brazen understatement.
The initiative was simple: be bold and hair-raising enough so that consumers Vote Our Planet at the polls on November 8th. Working off of their established campaign direction, we designed video assets for the digital space, juxtaposing footage with facts that point to the devastating effects of pollution and global warming. The campaign is a stirring wake-up call to Americans, galvanizing countless conversations both online and on Patagonia’s social media channels.
Patagonia came to us with a problem. A brand so determined to ignite environmental conversations had a blog lacking in capability, functionality, and aesthetics. We set out to carve a digital space deserving of Patagonia’s beloved messaging and breathtaking photography.
We brought “The Cleanest Line” into an immersive experience, building a visually impactful, easy-to-use blog where Patagonia and its consumers can publish invaluable content to serve as the face and voice of the brand. We strategically incorporated infinite scrolling and introduced a discussion platform to keep these important conversations going. The new, fully responsive blog positions Patagonia’s mission—not their products—at the forefront.