Not all shoes are created equal. Sebago proved this 70 years ago when it used premium leather, dual needles, and a razor sharp awl to create the first ever hand-sewn penny loafer. Today, they continue to craft premium shoes that stand the test of time, and then some. For AW16, we took the helm of their go-to-market strategy and global marketing campaign and introduced “Live Your Best” to the world. This rallying cry dares Sebago’s ‘elevated enthusiast’ consumer to seek remarkable moments surrounded by the greatest people out there.