Mijenta Tequila

Building a truly sustainable spirits brand is easier said than done. Mijenta had to earn their status as the first B-Corp tequila, and they needed an integrated platform and brand campaign that worked just as hard. With “Unearth the Spirit,” we built a whole universe around their mythological origin story, leaning into their affiliation with nature and opening the door to experiment with a kind of elevated magical realism. Our in-house production team packed their bags and flew to Tequila, Mexico to bring it to life. The result? An evocative piece of storytelling that encourages us to look more closely at our surroundings and our relationships with the natural world — all with a drink in hand.

• Brand identity
• Brand framework
• Positioning
• Campaign