BrandingStrategyCreative
Case StudiesSpots

We turn brand truths into Desire

Someoddpilot is a brand-led creative agency in Chicago

proudly independent
since 1999

FOUNDED AS
A RECORD LABEL

Midwest ethics,
coastal aesthetics

Maybe you’re here because you think your brand has gotten a little too comfortable. Or a little too complicated. Or you feel it simply needs to matter more to the right people for the right reasons.

For 26 years, we've made brands more culturally relevant, more magnetic, and occasionally made entire companies fall back in love with themselves.

Scared brands don’t grow. Let’s take a swing and make something people actually care about.

in good company

Patagonia
Fire
Campari
Klaviyo
Bears
Lollapalooza

Branding

obsession-worthy
brands

Advertising

breakthrough
creative vision

Marketing

cultural
hype & clout
Darn Tough - Darn It
Toad&Co - Love Your Toad
ASPCA Pet Health Insurance - Bella
Kettle & Fire - Be a Bonehead
Savers - Find Your Treasure
Smith Optics - Life is What You Focus On

view all work

“In a word: WOW.”Ken LaRose, SVP Sales & Marketing, Footjoy
“Undoubtedly the coolest agency l've ever encountered.”Jamie Kirby, Brand Creative Director, Chaco
“I forget they're not part of my internal team.”John Goodwin, Global Creative Director, Patagonia, Klaviyo
“They found a story in our brand we didn't know was there, and built it into our best performing campaign.”Emily Corley, VP Marketing, Darn Tough
“The new brand gave us the next 20 years while immortalizing the last 20.”Sarah McGoldrick Saenz, Brand Director, Lollapalooza & C3 Presents
“They don't chase culture. They know how to move it.”Sarah Smith, VP of Fan Development & Brand Marketing, Chicago Bears