Freshie

Breaking into the spirit category isn’t an easy task, but Chicago-based ready-to-drink startup Freshie had something new to bring to the cooler: all-natural ingredients and a trademark as the “world’s first USDA organic tequila seltzer.” Using Freshie’s colorful logo as a launchpad, we built a full brand identity and developed and shot a fully-integrated brand rollout that encourages consumers to experience more organic moments and positions the Freshie vibe as a lifestyle all its own.

• Brand refresh
• Brand framework
• Positioning
• Campaign