Digital platform. Real change.
Patagonia has never wavered from their core environmental ethics and actions. Not only are they committed to clean, limited-waste, cruelty-free manufacturing, but they’ve built an incredible network of grassroots environmental organizations that they support through their 1% For The Planet financial commitment. Enter Donald Trump. The 2016 election triggered something visceral — almost animal — in the organization. Yvon Chouinard, their founder, and Rose Marcario, their CEO, decided that the only solution was to take drastic proactive, offensive steps to protect public lands and the planet, resources that we have taken for granted for far, far too long. A highlight of this strategy has been their lawsuit against the president. But that will pale in comparison to what we’ve built together: Patagonia Action Works. It’s an app. It’s a brand. It’s a movement.
What you can do with Patagonia Action Works
We analyzed consumer data and held workshops to understand how a platform like PAW would benefit both consumers and the brand.
We noted consumer needs and pain points, laid out our success metrics, and defined the key differentiators that would help us create a unique and compelling product.
Then we created a prototype as a proof of concept that was the starting point for our UX and development explorations.
That led to a sitemap, wireframes and user flows, as well as the beginning of the branding and design process.
P.A.W. was built with battle-tested modern web technologies, with strong data protection on the back end and a clean, responsive front-end, no matter what the device.
Finally, we underwent additional user testing and development to improve, enhance and polish the final product.