Branding, print design and packaging for Chicago’s premier editing house.
Optimus is the champion of Chicago’s video production community. Established decades ago as an award-winning team of editors and directors, they came to us for an entire branding overhaul, having struggled with the creation of their own internal creative for years. Defined as the “most favorable, advantageous, the best”, we explored various forms and possibilities for such a rich and suggestive name, finally settling on a cleaner, more functional and mature version of the “one” they had stood behind in previous iterations. With a modern and new slate established, we launched hyper colorful and imaginative packaging and collateral that incorporated our own in-house photography talent and illustration.