Content strategy, web design, and web development for a digital music site.
Launched in 1999, Epitonic was the original curated MP3 site. It bulldozed a path through the cluttered webscape, kicking aside junk files and clearing space for contemporary sites like Fader and Rcrd Lbl. Epitonic posted free and legal MP3s available for streaming and download, working directly with thousands of artists and labels. The music was selected, written about, and posted by a staff of young DJs, touring artists, record collectors, and music lovers based in San Francisco and Chicago.
No really, what’s Napster?
In 2011 we were approached by Epitonic to completely rethink the site’s construction within the context of technology and user expectations that were unfathomable in 1999. We maintained the purpose of the original site – to curate and filter underground music – but designed an interface totally new to the industry that facilitates complex sorting and makes the playlist the star of the site. Most music sites treat their playlists like an afterthought, relegating them to the site sidebar or the bottom of a post. We made it big, bold and fun. Most music sites force you to download tracks one-by-one, kicking you out to a different page to do so. Our site lets you download the whole playlist in a single, easy-to-manage zip file, right from the homepage.