While conceptualizing different ways to encapsulate CET’s multifaceted responsibilities and identities – ranging from a political organization, to an environmental group, to a tech startup and incubator – we developed a visual language of adaptable energy forms. These graphical objects and shapes are fluid, dynamic, and unique enough to embody an organization that works across so many channels. Part elemental, part tech, and never fixed to a single look, the language is as expressive and innovative as the organization itself.
When it came to collateral, we amped up the sophistication without sacrificing the expressiveness of the new branding. We utilized the established turquoise and yellow as the primary colors. For their marketing materials, we combined duplex, letterpress, and painted edges to create truly elegant and dynamic collateral.
Evolving a Digital Experience
After giving the brand a facelift, we designed and built a site to ensure they stand out digitally as a hub of all things clean energy, both citywide and nationwide. We created a site that stands out among nonprofits, with the state-of-the-art look and feel of a smaller creative company.
The Clean Energy Challenge is a highly revered accelerator for clean energy that has led to over 60 new businesses in the Midwest which have received over 2.2. million in funding from CET. Not surprisingly, its their biggest event of the year. The help the organization debut their new branding at the 2015 challenge, we utilized the newly developed visual language and striking brand colors to design the event space. The day was a huge success and countless notable audience members were there to witness the debut.